Managers should "milk" cash cows for as much as they can, limit any new investment in them, and use the large amounts of cash generated to invest in __________ and________ .

Question

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Cash cows are products or business units that generate significantly more cash than they consume. Managers are advised to use the cash generated from these cash cows to invest in "stars" (high-growth, high-share products or businesses likely to become cash cows themselves if market share is maintained) and "question marks" (businesses or products with potential to gain market share and become stars, but may require substantial investment to grow). Investing in "dogs" (low-growth, low-share businesses and products) is typically not advised due to their poor return on investment.

Managers Should "Milk" Cash Cows for as Much as They