Shawarma Rocket (Scenario)
Imagine that you are the president of Shawarma Rocket, a new and successful chain of 100 Lebanese fast- food restaurants. The success you have experienced in the last five years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants?
-You decide to concentrate on Shawarma Rocket's primary business by only increasing the menu to include new items such as fries and rice bowls. This is an example of what type of growth strategy?

Question

Quizplus · Accepted Answer

The scenario describes a growth strategy that focuses on Shawarma Rocket's primary business by adding new items to the menu. This is known as a concentration strategy, which involves expanding a company's existing operations within its current industry. The other options, such as lateral growth (expanding into new industries) and horizontal integration (acquiring or merging with similar businesses), are not applicable to the scenario. And while related diversification (expanding into new industries that are related to the company's current operations) could be a possibility for Shawarma Rocket, the scenario suggests that the focus is on staying within the existing industry and adding new items to the menu. Therefore, the best choice is A) Concentration.

Shawarma Rocket (Scenario) Imagine That You Are the President of Shawarma Rocket, a Shawarma