Nahar Gift Shop (Scenario)
Nisreen has just won the equivalent of $60,000 in a talent competition. Subsequently, she decides to start her own business and opens a gift shop.
-A business broker hears that Nisreen is interested in purchasing a business and approaches her with an offer to sell her a company that owns a patent on a skin care product. If she buys this firm, she will be using a(n)________ strategy.

Question

Quizplus · Accepted Answer

The purchase of a company that owns a patent on a skin care product is unrelated to Nisreen's gift shop business. Therefore, this is an example of unrelated diversification, where she is branching out into a completely different industry.