Shawarma Rocket II (Scenario)
As the original owner of Shawarma Rocket, you have seen your business holdings grow substantially over the last 10 years. The number of stores you own and franchise has grown by 200 percent and you own a number of companies in related and unrelated areas.
-You purchased Shanghai Grill and Dajaj Distributors after being in business for five years. What level of strategy integrates the strategies of your various business units?

Question

Quizplus · Accepted Answer

Corporate level strategy integrates the strategies of various business units and focuses on the overall portfolio of businesses owned by the company. As the owner of Shawarma Rocket and other related and unrelated companies, you would need to consider how these businesses fit together and how to allocate resources and make decisions that benefit the overall corporate portfolio.