Shawarma Rocket II (Scenario)
As the original owner of Shawarma Rocket, you have seen your business holdings grow substantially over the last 10 years. The number of stores you own and franchise has grown by 200 percent and you own a number of companies in related and unrelated areas.
-Recently, you also purchased a company that manufactures a new satellite dish, allowing you to enter into the cable television market. The business is profitable and growing, but the technological unknowns make it risky. BGC considers it a________ .

Question

Quizplus · Accepted Answer

The newly acquired cable television business is considered a question mark, as it is a new and risky venture with yet to be determined potential for profitability.