Ayoub is considering forgoing the retail side of his business entirely. Instead, he will redirect his resources toward reselling hardware and software and providing systems integration services to governmental and industrial sectors. Such a move would be most representative of which one of Porter's generic strategies?

Question

Quizplus · Accepted Answer

Ayoub's decision to redirect resources to reselling and providing services to governmental and industrial sectors indicates a focus strategy. This strategy involves targeting a specific segment or niche and dedicating resources towards serving that segment effectively, rather than trying to serve a broader market.

Ayoub Is Considering Forgoing the Retail Side of His Business