Retail Planning (Scenario)
Tarek is president and CEO of a retail chain that is about to begin operations in numerous major cities across the Arab region. The stores will sell home furnishings that are considered moderately priced for the average- income buyer. During the last few months he has been working to lay out directions for the managers of the stores. Tarek and his vice presidents have decided that each store should have sales equal to or greater than $100 per square meter per day. To attract an adequate number of customers, the store should be well maintained both inside and out.
-The primary task that Tarek and the vice presidents have been performing during the last couple of months is known as___________ .
A) designing the stores
B) laying out ideas
C) making plans
D) establishing networks
Correct Answer:
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