Retail Planning (Scenario)
Tarek is president and CEO of a retail chain that is about to begin operations in numerous major cities across the Arab region. The stores will sell home furnishings that are considered moderately priced for the average- income buyer. During the last few months he has been working to lay out directions for the managers of the stores. Tarek and his vice presidents have decided that each store should have sales equal to or greater than $100 per square meter per day. To attract an adequate number of customers, the store should be well maintained both inside and out.
-The statement that each store should have sales equal to or greater than $100 per square meter per day is an example of ___________.

Question

Quizplus · Accepted Answer

The statement that each store should have sales equal to or greater than $100 per square meter per day is a goal, as it sets a specific target for the stores to achieve.

Retail Planning (Scenario) Tarek Is President and CEO of a Retail Chain That