When decision makers seek out information that reaffirms their past choices and discount information that contradicts past judgments, they are exhibiting___________ _ .
A) the anchoring effect
B) self- serving bias
C) confirmation bias
D) availability bias

Question

Quizplus · Accepted Answer

Confirmation bias is the tendency to search for, interpret, favor, and recall information that confirms or supports one's prior beliefs or values, while ignoring or discounting information that contradicts those beliefs or values.

When Decision Makers Seek Out Information That Reaffirms Their Past