Business Expansion Plan (Scenario)
As a business expansion director, Salma's goal is to scout out potential locations and basically provide input on how her company should proceed with its planned expansion into Europe. There are many options, including maintaining the businesses head office in Egypt and sending over company representatives when necessary or establishing separate operations facilities abroad and hiring locals as managers.
-If Salma's company decides to open a completely new operation in the UK, tailoring the company to local customs and marketing strategies and hiring local managers, they would be considered a__________ .
A) global company
B) regional trade alliance
C) transnational corporation
D) multidomestic corporation

Question

Quizplus · Accepted Answer

If Salma's company decides to open a completely new operation in the UK, tailoring the company to local customs and marketing strategies and hiring local managers, they would be considered a multidomestic corporation. A multidomestic corporation operates with decentralized management and a focus on accommodating local markets through customization and flexibility in marketing, product offerings, and business strategies.