A New Assignment (Scenario)
Mariam was given a new assignment to head up the European division of a multinational organization. Before leaving her country to take up her new assignment she needed training to manage and understand the European division.
-European multinational firms commonly use a __________approach because they are operating in multiple countries with different institutional environments.
A) multidomestic approach
B) global approach
C) transnational
D) supply chain

Question

Quizplus · Accepted Answer

A multidomestic approach is used by companies operating in multiple countries with different institutional environments, allowing them to tailor their strategies and products to meet the specific needs of each local market. This approach is common among European multinational firms to effectively manage the diverse cultural, legal, and economic environments across Europe.