Bahrul Kabeer's Control (Scenario)

Bahrul Kabeer's Control (Scenario)
Bahrul Kabeer, Inc., is a statistical software company based in Kuwait. This publicly traded firm has grown in a systematic fashion over its 25 year existence and now claims more than 12,000 employees worldwide. As it has grown, the company has adopted a hierarchical structure, which emphasizes organizational authority. Management relies heavily on administrative rules, regulations, and policies in order to meet its goals. However, the company has struggled to meet projected revenues for each of the past 10 quarters. While it is true that world financial markets have been in a free- fall over the past three years, demand for the firm's products has typically been fairly recession- proof in the past. The board of directors is growing increasingly impatient with the management team. The firm's president, Samira is concerned that recent performance indicates that management has lost control of the workforce. She has hired Majid, an expert in control system design, to evaluate Bahrul Kabeer, Inc., and offer suggestions to improve the firm's performance.
-After clearing up questions regarding measurement issues, Majid tells Samira that the next step in the control process is __________ .

A) establishing standards of performance
B) taking managerial action
C) revising performance standards
D) comparing performance to standards