New Ideas (Scenario)
Although New Ideas, Inc., has been in business for 30 years, the company and its employees seemingly have been in a constant state of change. Louai has been President of New Ideas, Inc. for the last 15 years. During this time, he has had to change the strategic focus of the company three times. The employees have become vocal recently about the decrease in their bonus checks and their desire for increased profits. It seems as though his competition is always introducing new products into the market, and New Ideas, Inc.'s niche products are constantly changing. Moreover, the government has been active in passing new legislation to increase the control of the product packaging and product contents. The technology used to manufacture the products has continually changed to make the process more efficient.
-New Ideas, Inc., focuses on new ideas, uses technology that changes frequently, and has strong competition in the market, describes what metaphor of change?

Question

Quizplus · Accepted Answer

The mention of frequent changes, strong competition, and rapidly changing technology all point to a white-water rapids metaphor of change, where the company is constantly navigating through turbulent waters and unforeseen obstacles.

New Ideas (Scenario) Although New Ideas, Inc., Has Been in Business for 30