In a sporting goods store, you can buy the equipment you want and not buy the rest.In an election, you "buy" the entire range of the candidate's positions, including some you may not agree with.This difference:

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In the public sector, choices are often bundled, meaning you must accept the entire package of a candidate's positions, unlike in a store where you can choose only what you want.

In a Sporting Goods Store, You Can Buy the Equipment