An Amish farmer tilling his fields with a horse and plow might be considered backward by some. This reaction to the farmer is an example of:

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Ethnocentrism is the belief that one's own culture is superior to others and can lead to a negative judgement of other cultures or practices. The reaction to the Amish farmer tilling his fields with a horse and plow could be an example of ethnocentrism because the judgment of the farmer and his methods may be based on the belief that modern technology and techniques are superior to traditional ones.

An Amish Farmer Tilling His Fields with a Horse and Plow