The process of "creative destruction" in an oligopolistic industry suggests that

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The concept of "creative destruction" suggests that established firms in an oligopolistic industry must continually innovate in order to maintain their market power and profitability. This process can lead to the creation of new products or services and ultimately benefit consumers through increased competition and lower prices. The prospect of keeping resulting profits provides an incentive for firms to engage in this process of creative destruction.

The Process of "Creative Destruction" in an Oligopolistic Industry Suggests