Regarding context in the marketing plan, marketers should be concerned with the following questions: What does the economy look like? Are there political trends or elections, or legal and regulatory constraints that should concern us? What technological advances such as machinery, information technologies, etc. can enhance what we offer to our customers? What's going on in society (sociocultural factors)?

Question

Quizplus · Accepted Answer

This statement is true. Contextual factors such as the economy, political trends, legal and regulatory constraints, technological advances, and sociocultural factors can all have an impact on a company's marketing plan. Therefore, marketers should be aware of these factors and incorporate them in their planning.

Regarding Context in the Marketing Plan, Marketers Should Be Concerned