Lumber Sales Co.has good relationships with its providers in the supply chain (lumberjacks, sawmill companies, etc.), and with the channel members downstream from the firm (home improvement stores), so problems will not arise related to shared shelf space, or shared ad space, etc.

Question

Quizplus · Accepted Answer

Good relationships do not guarantee that problems will not arise, as there can still be conflicts over shared resources like shelf space or ad space due to differing priorities or external factors.