A marketing plan should include information about our competitors' strengths.

Question

Quizplus · Accepted Answer

It is important to include information about competitors' strengths in a marketing plan so as to better position our own products or services in the market. Analyzing and understanding the strengths of our competitors helps us to identify areas where we can improve, differentiate ourselves, or even capitalize on the weaknesses of our competitors.

A Marketing Plan Should Include Information About Our Competitors' Strengths