involves understanding the differences among current customers, non-users, and ideal customers.

Question

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Segmenting involves dividing customers into different groups based on characteristics such as demographics, behaviors, and needs. Understanding the differences among current customers, non-users, and ideal customers is a key aspect of segmenting. Targeting refers to selecting which segment(s) to focus on, while positioning involves creating a unique value proposition for the chosen segment(s). Collaborating refers to working together with other companies or organizations.

Involves Understanding the Differences Among Current Customers, Non-Users, and Ideal