In , we need to choose segments that are big enough to pursue.

Name: In , we need to choose segments that are big enough to pursue.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Targeting involves selecting a specific market segment(s) to focus on based on their size, growth potential, profitability, and fit with the company's capabilities and resources. Therefore, it is necessary to choose segments that are big enough to pursue to ensure that the effort and resources invested in targeting them generate enough returns to justify the costs.

In , We Need to Choose Segments That Are Big