Many companies want to be considered followers because this is the safer route to success in the marketplace.

Question

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Many companies actually strive to be leaders and innovators in their respective markets, as this can lead to significant competitive advantages and greater profits. However, being a follower can also have its benefits, such as saving on research and development costs and keeping up with industry trends without taking the risks of being a first-mover. Ultimately, the decision to be a follower or leader will depend on a company's individual goals and resources.

Many Companies Want to Be Considered Followers Because This Is