Frank is the VP of Marketing, and his CEO has charged him with implementing a strategy that will grow the market. In order to grow the market Frank will likely have to break down the overall strategy of growing the market into smaller, simplified component strategies, such as increasing spending on advertising, and researching why his company's nonusers do not purchase their product.

Question

Frank is the VP of Marketing, and his CEO has charged him with implementing a strategy that will grow the market. In order to grow the market Frank will likely have to break down the overall strategy of growing the market into smaller, simplified component strategies, such as increasing spending on advertising, and researching why his company's non­users do not purchase their product.

Quizplus · Accepted Answer

Yes, breaking down larger strategies into smaller, more manageable components is a common approach to implementing a strategy.

Frank Is the VP of Marketing, and His CEO Has