Scanner data, combined with shopper demographics, provides useful data for marketing researchers seeking insights about customer purchase behavior.

Question

Quizplus · Accepted Answer

Scanner data can provide detailed information about what products are being purchased, when they are being purchased, and at what prices. When combined with shopper demographics, such as age, gender, income, and location, marketing researchers can gain valuable insights into what types of products appeal to different groups of customers and how they make purchase decisions.

Scanner Data, Combined with Shopper Demographics, Provides Useful Data for Marketing