Online brand communities are a type of social media where the interactions are meant to be commercial.

Name: Online brand communities are a type of social media where the interactions are meant to be commercial.
Brand: Quizplus
Rating: 4.9 (40 reviews)

Question

Quizplus · Accepted Answer

Online brand communities are created by companies to engage with their customers and foster loyalty towards their brand. While the interactions are social in nature, the ultimate goal is to drive commercial benefits such as increased sales and customer retention.

Online Brand Communities Are a Type of Social Media Where