Word of mouth occurs most often for restaurants, movies, and computers.
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Q1: A sociomatrix is a graphical form of
Q2: It's impossible to create buzz for products
Q3: A network is defined as the set
Q6: To find influentials, marketers look at location
Q7: The identification of potential WOM generators is
Q8: Social media facilitates word of mouth, which
Q9: A dialogue is the most fundamental means
Q12: Some of the changes in traditional media
Q14: Most, if not all, social media offer
Q19: The easiest and most common way to
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