Sid's Surf Shop has an ad out that reached 30% of his target audience. It reached that 30% on 2 occasions (on average). Sid's Gross Rating Points is 2.3.

Question

Quizplus · Accepted Answer

Gross Rating Points (GRP) is calculated by multiplying the percentage of the target audience reached (reach) by the average number of times they were reached (frequency). In this case, GRP should be 30% * 2 = 60, not 2.3.

Sid's Surf Shop Has an Ad Out That Reached 30