Ken is the VP of Marketing at a large chain of family restaurants. Ken states that, in his opinion, the general rule of advertising is that an ad needs to be seen and processed three times to be persuasive. Ken's opinion is consistent with the industry's general rule of thumb today.

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The Answer of Ken is the VP of Marketing at a large chain of family restaurants. Ken states that, in his opinion, the general rule of advertising is that an ad needs to be seen and processed three times to be persuasive. Ken's opinion is consistent with the industry's general rule of thumb today.

Ken Is the VP of Marketing at a Large Chain