Researchers believe that advertising should be identical across all media in order to be effective.

Name: Researchers believe that advertising should be identical across all media in order to be effective.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

While consistency is important in advertising, different media have different strengths and limitations that may require different approaches and messaging. Therefore, advertising does not necessarily have to be identical across all media to be effective.

Researchers Believe That Advertising Should Be Identical Across All Media