IMC uses all advertising outlets, including personal selling, public relations, and traditional advertising.

Question

Quizplus · Accepted Answer

IMC stands for Integrated Marketing Communications, which means the use of various communication channels and promotional tools to create a consistent message across all outlets. This includes personal selling, public relations, and traditional advertising, among other channels. Therefore, the statement is true.

IMC Uses All Advertising Outlets, Including Personal Selling, Public Relations