The manager of the local carwash is initiating a new promotion to activate purchase interest among local residents. This promotional effort will likely increase short-term sales, and can encourage brand switching (i.e., switching carwashes).

Question

Quizplus · Accepted Answer

The promotion is designed to increase sales and encourage brand switching, which indicates a short-term impact on purchase behavior.

The Manager of the Local Carwash Is Initiating a New