What term describes what marketers look for when evaluating the cost effectiveness of an ad?

Question

Quizplus · Accepted Answer

ROMI (Return on Marketing Investment) is the term used by marketers to evaluate the cost effectiveness of an ad. It is a calculation that divides the revenue generated by the ad campaign by the cost of the campaign. This helps marketers to determine the return on investment they are getting from their advertising efforts. A high ROMI indicates that the ad campaign is cost-effective and generating a good return for the business.

What Term Describes What Marketers Look for When Evaluating the Cost