What is a communication tool that is not paid for the brand's company, and therefore appears to be objective?

Question

Quizplus · Accepted Answer

Publicity is the most appropriate choice as it is an unpaid communication tool that is not controlled by the brand's company. It appears to be objective as it is often generated by third-party sources such as media outlets, bloggers, or influencers who are not directly affiliated with the brand. Product placement, PR, and sponsorship are all paid communication tools that involve some level of brand control, and therefore may not appear as objective to consumers.

What Is a Communication Tool That Is Not Paid for the Brand's