National Electronics makes hearing aids. They created one humorous ad, and they made another ad that explained how the device will make the user's life better. These 2 ads are an example of across media and messages.

Question

Quizplus · Accepted Answer

Integration refers to the process of combining various marketing strategies and elements to create a cohesive and consistent message across multiple platforms. The two ads from National Electronics show integration by using different approaches (humor and practical benefits) but still conveying a unified message about the benefits of their hearing aids.

National Electronics Makes Hearing Aids