The sleeper effect is characterized by a piece of information being conveyed by any type of source, regardless of whether the source is an expert or not.

Question

Quizplus · Accepted Answer

The sleeper effect refers to the phenomenon where people may become more likely to accept a message over time, even if they initially discount the message because of a low credibility source. Therefore, the source of the information may not necessarily be an expert or high credibility, but the message can still have an impact over time.

The Sleeper Effect Is Characterized by a Piece of Information