SnowBlowers, Inc. is targeting consumers in the northern regions of the U.S., and focusing on giving consumer practical and function reasons to buy its snowblowers. What type of ad is SnowBlowers, Inc. using?

Question

Quizplus · Accepted Answer

SnowBlowers, Inc. is using a cognitive ad because it focuses on providing practical and functional reasons for consumers to purchase their snowblowers, appealing to the rational decision-making process.