There is a popular theory called elaboration likelihood model (ELM) that assumes that there are two ways into your brain. One way is a central path. What is the other?

Question

Quizplus · Accepted Answer

The other way into the brain, according to the elaboration likelihood model (ELM), is the peripheral path. The peripheral path involves using factors such as emotions, credibility of the source, and other peripheral cues to persuade someone.

There Is a Popular Theory Called Elaboration Likelihood Model (ELM)