In push marketing, the manufacturer targets __________ rather than __________.
A) consumers, channel members
B) channel members, consumers
C) men, women
D) women, men

Name: In push marketing, the manufacturer targets __________ rather than __________. A) consumers, channel members B) channel members, consumers C) men, women D) women, men
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Question

Quizplus · Accepted Answer

In push marketing, the manufacturer targets channel members (such as wholesalers and retailers) to push the product through the distribution channel to the consumers.

In Push Marketing, the Manufacturer Targets __________ Rather Than __________

In Push Marketing, the Manufacturer Targets Rather Than