Customers are shown products with various combinations of features and attributes, with price being one of them. The customers are asked, "Which combination do you prefer most?," and then, "Next most?" etc. What type of study is being done?
A) meta-analysis
B) scanner survey
C) price survey
D) conjoint analysis

Question

Quizplus · Accepted Answer

This is a conjoint analysis, which involves presenting customers with different combinations of features and attributes and asking them to indicate their preferred options. The results can then be used to determine which features and attributes are most important to customers and how changes in these factors could impact pricing and sales.

Customers Are Shown Products with Various Combinations of Features and Attributes