is the idea is that the price (on the sticker) is much higher than the referent.
A) Price fixing
B) Sticker shock
C) Predatory pricing
D) Price discrimination

Question

Quizplus · Accepted Answer

Sticker shock refers to the feeling of surprise or confusion a customer experiences when they see a price on a sticker that is much higher than what they expected or what the referent (similar products or services) is priced at. This can lead to a reluctance to purchase the product. The other options (price fixing, predatory pricing, and price discrimination) all refer to different pricing strategies or actions taken by companies, but do not specifically involve an unexpected difference between the sticker price and the referent.

Is the Idea Is That the Price (On the Sticker)