ABC Company is entering a new international market and has decided to enter the market under a different brand name. The selected brand name should not .

Question

Quizplus · Accepted Answer

Disregarding cultural meanings can lead to offending or alienating potential customers, damaging the brand's reputation, and ultimately hurting the company's bottom line. It is important to choose a brand name that is culturally appropriate and respectful in the new international market.

ABC Company Is Entering a New International Market and Has