Beta company makes items you typically see in a sports store. If they sell golf balls, which of the following would be expansion in the breadth direction?

Question

Quizplus · Accepted Answer

Expansion in the breadth direction refers to expanding the variety of products offered within the same category. Since soccer balls are also a sport-related item, adding them to the inventory would be an example of breadth expansion.

Beta Company Makes Items You Typically See in a Sports