A CEO is considering how he wants his company to be positioned. He has thought of it as "the coolest brand" and also the one with the best value. Which of the following is true about his predicament?
A) He should definitely try to have the coolest brand.
B) He should definitely try to have the brand with the best value.
C) He can probably achieve either of these goals, but not both.
D) He can achieve both of these goals.
Correct Answer:
Verified
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