Customer intimacy refers to companies that .

Question

Quizplus · Accepted Answer

Customer intimacy refers to companies that prioritize understanding the specific needs and preferences of their customers, and are willing to tailor their products or services to meet those needs. This often involves building strong relationships with customers through personalized communication and exceptional customer service. While quality and innovation may be important for companies focused on customer intimacy, they are not necessarily the defining characteristics of this approach. Similarly, targeting and positioning oneself high in the market, as well as excelling at production and delivery, pricing, and convenience, may be important for other types of companies, but are not specific to those focused on customer intimacy.

Customer Intimacy Refers to Companies That