"Where happiness means the world," is the positioning statement for which of the following?
A) Honda
B) Club Med
C) Disney
D) Apple

Question

Quizplus · Accepted Answer

The positioning statement "Where happiness means the world" aligns with Club Med's brand image of providing all-inclusive vacations in exotic locations where guests can have fun and relax, ultimately leading to a feeling of happiness. Honda focuses on innovation and practicality, Disney focuses on creating magical experiences, and Apple focuses on sleek design and user experience.

"Where Happiness Means the World," Is the Positioning Statement for Which