Determining which segments to target depends on an interplay of two factors: quantitative issues such as size of segment, profitability, and growth, and strategic issues, primarily the fit of the segment needing to incorporate philosophy and intended positioning.

Question

Quizplus · Accepted Answer

This statement accurately reflects the two main factors to consider when selecting target segments - both quantitative and strategic issues are important. The quantitative factors include things like the size and profitability of the segment, while strategic factors are concerned with how well a segment fits with a company's overall philosophy and intended brand positioning.

Determining Which Segments to Target Depends on an Interplay of Two