Potential strategic fit is a function of all of the following EXCEPT:
A) firm's strengths
B) firm's resources
C) brand personalities
D) product prices
Correct Answer:
Verified
Q40: It is impossible to estimate the size
Q43: Company ABC's brands and products have perceived
Q43: What is the method for trying to
Q44: Potential profitability is a function of all
Q46: Strengths are
A) internal and favorable.
B) internal and
Q47: Threats are
A) internal and favorable.
B) internal and
Q50: Marketers try to serve the segments whose
Q52: Opportunities are
A) internal and favorable.
B) internal and
Q55: SWOTs are useful in clarifying _ marketing
Q56: Company ABC is developing a marketing strategy
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