Which calculation is the most accurate way to estimate the size of a market?
A) [population x %aware x %trial x %repeat ] x per annum purchase
B) [population x%trial x per annum purchase] x% repeat
C) population x % aware
D) population x %aware x %trial x %repeat
Correct Answer:
Verified
Q61: Your company is great at making CD
Q65: It's always a little risky to extrapolate
Q69: Determining which segments to target depends on
Q70: A form of comparative analysis where customers
Q71: When customers are assessing an attribute about
Q72: Based on this chart, which segment can
Q73: If the market doesn't look so great,
Q77: A lot of estimates go into final
Q79: If a market segment looks attractive, and
Q81: Explain what targeting is and why is
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents