Meredith owns a consulting firm that advises on intellectual property.She would hire a marketer but she doesn't because you cannot market a consulting firm.
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Q28: Great marketing is based on sound, logical-emotional
Q29: For marketing to have an equal vote
Q30: When you try to find out how
Q31: Sara works for a golf products company.In
Q32: STP stands for selling, targeting, and positioning.
Q34: You'll always be a step ahead of
Q35: Marketing research isn't needed if a company
Q36: The 5Cs, STP, and 4Ps operate interdependently.
Q37: Most companies perform the marketing function easily.
Q38: If you keep an ongoing read on
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