Due to marketing's success in business, what do management gurus think about marketing's role in a company?
A) they think its role is to direct sales
B) it takes no special skill to be a good marketer anymore
C) that it's not just a function anymore
D) it's the most important aspect

Question

Quizplus · Accepted Answer

Management gurus recognize that marketing has evolved into more than just a function within a company. It now plays a critical role in shaping a company's overall strategy and direction. Simply directing sales (A) is too narrow a view of marketing's role. It also takes significant skill and expertise to be a successful marketer (B), despite the abundance of marketing tools and technology available today. While marketing is important, it is not necessarily the most important aspect of a company (D), as other functions such as operations, finance, and human resources also play critical roles in a company's success.

Due to Marketing's Success in Business, What Do Management Gurus